Blog.

Notes on AI search, GEO and measuring what the engines really say.

August 11, 2026

From Backlinks to Information Gain: The New Rules of AI Search

Backlinks no longer decide who AI search cites. Novelty does, and most brands haven't noticed yet.

August 4, 2026

The Zero-Click Reality → Ch. 2: Why GEO Starts With Credible Measurement, Not a Monday-Morning To-Do List

Read Chapter 2: Existing analytics miss 70% of AI traffic. Learn why "Share of Model" matters most and how to measure AI visibility like a pollster, not a fact-checker.

July 26, 2026

The Zero-Click Reality: Why You Can't Just Slap "AI" on Your Legacy SEO Strategy

Search and generative AI are built differently - and the research shows some SEO habits actively work against you in the answer engines.