The science of showing up in AI answers.
Notes on AI search, GEO and AI visibility measurement: how the engines pick the brands they recommend, and how to earn a lasting place in their answers.
September 21, 2026 · 7 min read
A court says you can sue over AI lies. You almost certainly cannot prove one.
Courts are catching up to AI answers. Evidence gathering has not caught up with them.
September 11, 2026 · 9 min read
AI manipulation has a measurement problem, not a morality problem.
AI manipulation is hard to see. A baseline is the only thing that makes it visible.
September 10, 2026 · 8 min read
Blocking AI crawlers is not a security decision. It is a sampling decision.
Blocking AI crawlers does not hide you. It changes who describes you.
Reading about it is step one.
Seeing what AI engines actually say about your brand is step two. That part takes fifteen minutes.
September 1, 2026 · 4 min read
The One Writing Rule That Gets AI to Cite You: Write Like a U.S. Army General
AI cites the source that answers first. Put your conclusion in line one.
August 11, 2026 · 4 min read
From Backlinks to Information Gain: The New Rules of AI Search
Backlinks no longer decide who AI search cites. Novelty does, and most brands haven't noticed yet.
August 4, 2026 · 9 min read
The Zero-Click Reality → Ch. 2: Why GEO Starts With Credible Measurement, Not a Monday-Morning To-Do List
Read Chapter 2: Existing analytics miss 70% of AI traffic. Learn why "Share of Model" matters most and how to measure AI visibility like a pollster, not a fact-checker.
July 26, 2026 · 8 min read
The Zero-Click Reality: Why You Can't Just Slap "AI" on Your Legacy SEO Strategy
Search and generative AI are built differently - and the research shows some SEO habits actively work against you in the answer engines.