From ten blue links to one answer.

Search used to return a page you could rank on. Now it increasingly returns one synthesized answer — and most brands can't tell whether they were part of it. We built Relevant because we kept seeing brands optimize for a page one that had already quietly disappeared.

The question worth asking isn't "where do I rank" — it's "what does the model say about me, and can I see it changing before my customers do." Answering that honestly means treating it as a measurement problem, not a content problem: sampling design, variance, and causal inference, applied to a channel that publishes no ground truth of its own.