Measurement, not opinion.
Answer engines publish no ground truth. No query volumes, no impressions, no stable answers. Every GEO tool works around that gap somehow. This page explains how we do it, and why the difference matters.
The measurement problem
Most tools ask you which prompts to track, read each one once, and report the result as a score. A prompt list you wrote yourself is not a measurement. It is an opinion with a dashboard attached.
Relevant treats visibility the way good statistics treats anything you cannot see directly. We work out which questions actually matter, ask each one many times (that is sampling), and report the answer with a clear sense of how sure we are.
- English phrasing, Bengaluru IP, default model#2
- Same words, Delhi IP#5
- Same words, Hinglish phrasing#7
- "which app should I use to rent a flat"Absent
- Reasoning tier instead of default#1
- Asked as turn 3 of a conversationAbsent
Only the last slice is genuine change. Most of a weekly drop is not a drop. We break it down before we report it.
The wobble is the signal
The same question, asked slightly differently, returns a different answer. Most tools average that away. We treat it as the thing worth measuring, because knowing where your visibility swings around is what makes it fixable.
Four principles behind every number
Recommendations are experiments
Every fix we recommend is tracked closely. We already have the before, and we measure the after the same way every time, so the improvement you see is really from the fix, not from a different model or the time of year. Fixes that work rise. Fixes that don't, fall. The advice gets sharper every month.
Built to survive model upgrades
When a new model ships, scores reset for everyone. What survives is what we keep on record: what the engines used to say, which questions matter, and evidence of which fixes moved the answer. A model upgrade resets the score. It doesn't reset what we've learned.
The answer reshuffles every time. Your strategy shouldn't. See your real visibility, with a clear sense of how sure we are, in one walkthrough.